Type Factory
Brief
The brief asked to design a brand identity and promotional material for a Typography museum called ‘Type Factory’.
Solution
The choice of colour and typography in all of the material created gave references to visual signage seen in factories. The concertina folded booklet shows a gradual construction of the text within the booklet from a chaotic cluster of letters to a fully defined type construction. The back of the booklet shows an MS-DOS style set of information which shows a log of the construction levels of each page.
The brief asked to design a brand identity and promotional material for a Typography museum called ‘Type Factory’.
Solution
The choice of colour and typography in all of the material created gave references to visual signage seen in factories. The concertina folded booklet shows a gradual construction of the text within the booklet from a chaotic cluster of letters to a fully defined type construction. The back of the booklet shows an MS-DOS style set of information which shows a log of the construction levels of each page.


